Privacy Policy
Privacy Policy
Last updated: September 2026
About this Privacy Policy
This Privacy Policy applies to the Mortgage Key website, which is operated by LF Finance Group Pty Ltd trading as Mortgage Key (“we”, “us” and “our”).
ABN: 67 688 761 373
Credit services are provided by LF Finance Group Pty Ltd trading as Mortgage Key (Credit Representative No. 515386) under Australian Finance Group Ltd (Australian Credit Licence 389087).
We are members of the Australian Financial Complaints Authority (AFCA).
We are committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit or interact with our website, including when you complete an enquiry form, request information, make an online application or otherwise communicate with us through the website.
This Privacy Policy may be updated from time to time to reflect changes to our practices, services or legal obligations. The most recent version will be published on this website.
Collection and use of information
We may collect personal information from you directly, including when you:
- submit an enquiry or contact form;
- request information about our services;
- make or commence a loan application;
- communicate with us by email, telephone or through our website;
- subscribe to communications or updates; or
- otherwise provide information to us.
The type of information we collect may include your name, contact details, employment and financial information, information about your property and other information reasonably necessary to provide or arrange financial services for you.
We only collect personal information that is reasonably necessary for, or directly related to, our functions and activities.
We may use your personal information to:
- respond to your enquiries;
- assess and process loan enquiries and applications;
- provide, arrange or assist with financial services;
- communicate with you about your enquiry or application;
- manage our relationship with you;
- comply with our legal and regulatory obligations;
- improve our website, services and customer experience; and
- provide information about services that may be relevant to you, where permitted by law.
Sensitive information
Sensitive information includes information about matters such as racial or ethnic origin, political opinions, religious or philosophical beliefs, membership of professional or trade associations or unions, sexual orientation or practices, criminal record and health information.
We generally do not require sensitive information to provide our services.
If you choose to provide sensitive information to us, we will handle that information in accordance with applicable privacy laws and only use or disclose it where permitted or required.
Information from third parties
We may receive personal information from third parties where this is reasonably necessary to provide or arrange financial services or where you have authorised us to obtain the information.
Our website may also contain links to websites operated by third parties. Those websites have their own privacy practices and policies. We recommend reviewing the privacy policy of any third-party website you access.
Where we use third-party service providers to assist with our website, communications, marketing, technology or financial services, those providers may collect or process information in accordance with their own privacy policies and our arrangements with them.
Advertising and tracking
We may use third-party advertising and analytics services to understand how visitors interact with our website and to measure the effectiveness of our advertising and marketing.
These services may use technologies such as cookies, pixels, web beacons and similar tracking technologies.
Information collected through these technologies may include:
- your IP address;
- browser and device information;
- the date and time of your visit;
- pages visited and interactions with our website;
- information about how you arrived at our website; and
- information about whether you completed an enquiry or application.
This information may be used to improve our website, understand website usage and measure or improve our marketing activities.
Cookies
We may use cookies and similar technologies to provide a better and more customised website experience and to help us understand how our website is used.
A cookie is a small text file that may be stored on your device when you visit a website.
We may use cookies for purposes including:
- remembering preferences;
- website functionality;
- statistical and analytical purposes;
- improving website performance;
- understanding how visitors use our website;
- measuring advertising effectiveness; and
- security purposes.
You can generally control or disable cookies through your internet browser settings. Disabling cookies may affect the functionality of some parts of our website.
IP addresses
Your IP address may be collected when you interact with our website.
We may use IP addresses for purposes including website security, fraud prevention, analytics, troubleshooting and understanding general website usage.
Online enquiries and applications
When you submit an enquiry or application through our website, we retain the information you provide so that we can respond to your enquiry and, where applicable, provide or arrange financial services for you.
Information provided through an online application may include personal, employment, financial and other information required to assess or arrange a loan.
We may use and disclose this information as reasonably necessary to provide our services, including where authorised by you or where required or permitted by law.
Disclosure of personal information
We may disclose your personal information where reasonably necessary to provide or arrange financial services for you or to operate our business.
Depending on the circumstances, this may include disclosure to:
- lenders and other financial institutions;
- mortgage aggregators and their related service providers;
- credit reporting bodies;
- valuers and other professional service providers;
- technology and software providers;
- identity verification and fraud prevention providers;
- our professional advisers;
- government, regulatory and dispute resolution bodies where required; and
- other parties where you have authorised us to disclose your information or where disclosure is otherwise permitted or required by law.
We will take reasonable steps to ensure that information is disclosed only for appropriate purposes and in accordance with applicable privacy laws.
Overseas disclosure
Some of the service providers we use may store or process information outside Australia.
Where your personal information is disclosed to an overseas recipient, we will take reasonable steps to ensure that the disclosure is handled in accordance with applicable privacy laws.
The location of overseas service providers may change from time to time as our technology and service arrangements change.
Please contact us if you would like further information about whether your personal information is likely to be disclosed to a particular overseas recipient.
Security of information
The security of your personal information is important to us.
We take reasonable steps to protect personal information we hold from misuse, interference, loss and unauthorised access, modification or disclosure.
These steps may include appropriate security measures, access controls and secure systems and processes.
However, no transmission of information over the internet can be guaranteed to be completely secure.
If we no longer require personal information and we are legally permitted to do so, we will take reasonable steps to destroy or de-identify it.
Direct marketing
We may use your personal information to provide you with information about our services, offers, updates or other information that may be relevant to you, where permitted by law.
You can request that we stop sending you direct marketing communications at any time.
Where you receive electronic marketing communications from us, you can generally unsubscribe using the unsubscribe facility included in the communication.
If you ask us to stop direct marketing communications, we will take reasonable steps to comply with your request, subject to any legal or regulatory requirements.
Accessing and correcting your personal information
You may request access to personal information we hold about you.
You may also ask us to correct personal information if you believe that it is inaccurate, incomplete, out of date or misleading.
We will deal with requests for access or correction in accordance with applicable privacy laws.
We may need to verify your identity before providing access to, or making changes to, your personal information.
Privacy enquiries and complaints
If you have a question, concern or complaint about how we have handled your personal information, please contact us.
LF Finance Group Pty Ltd trading as Mortgage Key
Email: info@mortgagekey.com.au
Phone: 0425 350 556
We will acknowledge and investigate your complaint and respond within a reasonable period.
If you are not satisfied with our response, you may be able to contact an external dispute resolution or regulatory body, including the Office of the Australian Information Commissioner (OAIC).
Contact us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact:
Mortgage Key
LF Finance Group Pty Ltd
ABN: 67 688 761 373
Email: info@mortgagekey.com.au
Phone: 0425 350 556